Cosmetics
Outstanding Business Features
The business has its origins in a team of pharmacists determined to use their knowledge in cosmetic science to develop and manufacture high quality products, utilizing raw materials with proven safety and efficacy. The team strives to create products that add value and ensure maximum benefits for distributors and consumers, thus gaining wide acceptance and recognition in both professional and consumer health markets. Emphasis is placed on making the brand the best known name in the target markets, thereby developing and expanding the team into a multidisciplinary healthcare team to create quality health and beauty products for society.
Outstanding Product Features
The range of products and services focuses on nourishing facial products to treat acne-prone skin, fine lines, and dark spots, haircare products, and bodycare products.
In developing products, the Company attaches significance to the following realms:
1. Product quality control starts from securing essential substances from reliable sources backed by the clinical study results, which verify that they treat or solve consumers’ problems effectively, and a Material Safety Data Sheet (MSDS). In the case of a nourishing facial product, it will undergo a dermatological test or a hypoallergenic test by dermatologists from renowned institutions, and descriptions for the product label comply with Asian Harmonization Regulation.
2. The commitment to develop innovative beauty products focuses on creating formulations and the production process, using state-of-the-art machinery, distinctive raw materials, and quality control system to satisfy the needs of modern day consumers.
3. The products focus on natural extracts built around research to obtain essential substances from medicinal plants, development of drug formulations, and the use of advanced efficient extraction technique to obtain quality extracts.
4. The product components pose minimal environmental impact. For example, they contain no microplasma-causing substances and are reef-friendly.
5. Proper packaging is used for the product. Sunscreen cream, for instance, uses a 5-layer instead of a 3-layer plastic tube like other skincare products to protect the sunscreen product from volatility and maintain its SPF stability.
Examples of Products
Distribution Channels
To expand marketing opportunities to reach all target groups and to reduce risks that may arise in each distribution channel, the Company has formulated the strategies to use a diverse array of distribution channels suitable for each line of products. The Company’s distribution channels currently span the following distributors:
such as Lotus’s, Big C, Macro, CP All, Tops, FamilyMart, Watsons, and Boots
online platforms under the name BKD VIVA